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Successful science communication : telling it like it is /
"In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Foreword / Sir Walter Bodmer
- Authors' biographies
- Introduction: public engagement in an evolving science policy landscape / Richard A.L. Jones
- Part I. What it Helps to Know Beforehand: 1. Deficits and dialogues: science communication and the public understanding of science in the UK / Simon J. Lock; 2. Explaining the world: communicating science through the ages / James Hannam; 3. Science, truth, and ethics / Richard Jennings; 4. The public's view of science / George Gaskell, Sally Stares and Nicole Kronberger; 5. The common language of research / Tracey Brown; 6. Not 100% sure? The 'public' understanding of risk / John Adams; 7. The ethos of science vs. ethics of science communication: on deficit and surplus models of science-society interaction / Alfred Nordmann
- Part II. Policy Makers, the Media and Public Interest Organisations: 8. Research and public communication in EU policy and practice / Michel Claessens; 9. Tackling the climate communication challenge / Andrew C. Revkin; 10. Dealings with the media / Stephen White; 11. Dealings with the U.S. media / Chris Mooney; 12. Relations with public interest organisations: consumers / Sue Davies MBE; 13. Relations with public interest organisations: patients and families / Alastair Kent; 14. Relations with environmental organisations: a very personal story / Piet Schenkelaars
- Part III. What You Can Do and How To Do It: 15. Building relations with the various groups / David J. Bennett; 16. Finding the right words: how to shine in radio and television interviews / Peter Evans; 17. Nanotechnology and the media: front page or no story? / Richard Hayhurst; 18. The power of the podcast: the Naked Scientists' story / Chris Smith; 19. The social web in science communication / Hayley Birch; 20. Dealing with dilemmas and societal expectations: a company's response / Lise Kingo and Susanne Stormer; 21. Science festivals / Nicola Buckley and Sue Hordijenko; 22. Things to see and do: how scientific images work / Rikke Schmidt Kj'rgaard; 23. The triple helix: the undergraduate student-run face of science communication / James Shepherd; 24. Public understanding of research: the Open Research Laboratory at the Deutsches Museum / Paul Hix and Wolfgang M. Heckl; 25. 'Imagine': a communication project putting life sciences in the spotlight / Patricia Osseweijer and Tanja Klop
- Part IV. And Finally, Evaluating and Embedding Science Communication: 26. Evaluating success: how to find out what worked (and what didn't) / Laura Grant; 27. Effectively embedding science communication in academia: a second paradigm shift? / Maarten C.A. van der Sanden and Patricia Osseweijer.