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Successful science communication : telling it like it is /
"In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication"-- |
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| Descripción Física: | 1 online resource (xxix, 462 pages, [8] pages of color plates) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781139161367 1139161369 9780511760228 0511760221 9781139159319 1139159313 9781139157544 113915754X 1283341093 9781283341097 9786613341099 6613341096 1139160362 9781139160360 1139155792 9781139155793 9781139152846 113915284X |
| Acceso: | Access restricted to Ryerson students, faculty and staff. |