Leveraging corporate responsibility : the stakeholder route to maximizing business and social value /

"The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously imp...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Bhattacharya, C. B. (Autor), Sen, Sankar, 1936- (Autor), Korschun, Daniel (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge ; New York : Cambridge University Press, 2011.
Temas:
Social responsibility of business.
Business ethics.
Entreprises > Responsabilité sociale.
Morale des affaires.
BUSINESS & ECONOMICS > Business Ethics.
BUSINESS & ECONOMICS > Development > Sustainable Development.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The long and winding road to CR value
  • Viewing stakeholders as individuals
  • How stakeholders respond to CR
  • What stakeholders see and hear
  • The psychological engine that drives CR reactions
  • How context influences the process
  • Co-creating CR strategy
  • Communicating CR strategy
  • Calibrating CR strategy
  • Putting the framework to work
  • Conclusion: the long and winding road revisited
  • Appendix: our research program.

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