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The marketing of rebellion : insurgents, media, and international activism /

"The Marketing of Rebellion rejects the common view that needy groups readily gain help from selfless nongovernmental organizations (NGOs). Even in the Internet age, insurgents face a Darwinian struggle for scare international resources - and, to succeed, they must aggressively market themselve...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bob, Clifford, 1958-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge ; New York : Cambridge University Press, 2005.
Colección:Cambridge studies in contentious politics.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Insurgent groups and the quest for overseas activism
  • Power, exchange, and marketing
  • From ethnic to environmental conflict: Nigeria's Ogoni movement
  • The making of an antiglobalization icon: Mexico's Zapatista uprising
  • Transnational marketing and world politics.