The marketing of rebellion : insurgents, media, and international activism /
"The Marketing of Rebellion rejects the common view that needy groups readily gain help from selfless nongovernmental organizations (NGOs). Even in the Internet age, insurgents face a Darwinian struggle for scare international resources - and, to succeed, they must aggressively market themselve...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cambridge ; New York :
Cambridge University Press,
2005.
|
Colección: | Cambridge studies in contentious politics.
|
Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Insurgent groups and the quest for overseas activism
- Power, exchange, and marketing
- From ethnic to environmental conflict: Nigeria's Ogoni movement
- The making of an antiglobalization icon: Mexico's Zapatista uprising
- Transnational marketing and world politics.