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The marketing of rebellion : insurgents, media, and international activism /
"The Marketing of Rebellion rejects the common view that needy groups readily gain help from selfless nongovernmental organizations (NGOs). Even in the Internet age, insurgents face a Darwinian struggle for scare international resources - and, to succeed, they must aggressively market themselve...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2005.
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| Colección: | Cambridge studies in contentious politics.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "The Marketing of Rebellion rejects the common view that needy groups readily gain help from selfless nongovernmental organizations (NGOs). Even in the Internet age, insurgents face a Darwinian struggle for scare international resources - and, to succeed, they must aggressively market themselves. Based on primary document analysis and more than 45 interviews with local activists and NGO leaders, the author shows that support goes to the savviest, not the neediest."--Jacket |
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| Descripción Física: | 1 online resource (xiv, 237 pages) |
| Bibliografía: | Includes bibliographical references (pages 207-225) and index. |
| ISBN: | 9780511338564 0511338562 9780511252877 0511252870 9780511254321 0511254326 9780511756245 0511756240 9780511567728 0511567723 |