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Six degrees of social influence : science, application, and the psychology of Robert Cialdini /
Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geograp...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; New York :
Oxford University Press,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; Contributors; Introduction: Full Cycle Social Influence; 1. Six Degrees of Bob Cialdini and Five Principles of Scientific Influence; 2. Underestimating One's Influence in Help-Seeking; 3. The Path of Least Resistance; 4. Fluency and Social Influence: Lessons from Judgment and Decision-Making; 5. A Multiprocess Approach to Social Influence; 6. Basking in Reflected Glory and Compliance with Requests from People Like Us; 7. Social Norms: A How-To (and How-Not-To) Guide; 8. Evolution, Social Influence, and Sex Ratio; 9. Designed for Social Influence.