Six degrees of social influence : science, application, and the psychology of Robert Cialdini /
Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geograp...
Clasificación: | Libro Electrónico |
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Otros Autores: | , , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Oxford ; New York :
Oxford University Press,
2012.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research are. |
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Descripción Física: | 1 online resource (xiii, 185 pages) |
Bibliografía: | Includes bibliographical references and index. |
ISBN: | 9780199876686 0199876681 1283427737 9781283427739 9780190255916 0190255919 9780199313976 0199313970 |