Secrets of Success In Brand Licensing : Chinese Version.

Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of background...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Levy, Andrew
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Luton : Andrews UK, 2011.
Temas:
Brand name products > Valuation > Management.
Intangible property > Valuation > Management.
Produits de marque > Évaluation > Gestion.
BUSINESS & ECONOMICS > Public Relations.
Brand name products > Valuation > Management
Intangible property > Valuation > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Front Matter; Title Page; Publisher Information; Secrets of Success; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Chapter 9; Chapter 10; Chapter 11; Chapter 12; Chapter 13; Chapter 14; Chapter 15; Chapter 16; Chapter 17; Chapter 18; Chapter 19; Chapter 20; Chapter 21; Chapter 22; Chapter 23; Chapter 24; Chapter 25; Chapter 26

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