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Secrets of Success In Brand Licensing : Chinese Version.
Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of background...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Luton :
Andrews UK,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn769342525 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 111226s2011 enk o 000 0 eng d | ||
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| 019 | |a 1162274479 | ||
| 020 | |a 9781780920757 |q (electronic bk.) | ||
| 020 | |a 178092075X |q (electronic bk.) | ||
| 020 | |a 1283410125 | ||
| 020 | |a 9781283410120 | ||
| 020 | |a 9786613410122 | ||
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| 029 | 1 | |a DEBBG |b BV042961070 | |
| 029 | 1 | |a DEBSZ |b 397189508 | |
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| 035 | |a (OCoLC)769342525 |z (OCoLC)1162274479 | ||
| 050 | 4 | |a HD59.2 .L889 2011 | |
| 072 | 7 | |a BUS |x 052000 |2 bisacsh | |
| 082 | 0 | 4 | |a 659.2 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Levy, Andrew. | |
| 245 | 1 | 0 | |a Secrets of Success In Brand Licensing : |b Chinese Version. |
| 260 | |a Luton : |b Andrews UK, |c 2011. | ||
| 300 | |a 1 online resource (206 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, get ... | ||
| 505 | 0 | |a Cover; Contents; Front Matter; Title Page; Publisher Information; Secrets of Success; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Chapter 9; Chapter 10; Chapter 11; Chapter 12; Chapter 13; Chapter 14; Chapter 15; Chapter 16; Chapter 17; Chapter 18; Chapter 19; Chapter 20; Chapter 21; Chapter 22; Chapter 23; Chapter 24; Chapter 25; Chapter 26 | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Brand name products |x Valuation |x Management. | |
| 650 | 0 | |a Intangible property |x Valuation |x Management. | |
| 650 | 6 | |a Produits de marque |x Évaluation |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Brand name products |x Valuation |x Management |2 fast | |
| 650 | 7 | |a Intangible property |x Valuation |x Management |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Levy, Andrew. |t Secrets of Success In Brand Licensing : Chinese Version. |d Luton : Andrews UK, ©2011 |z 9781780920733 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=412461 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL823524 | ||
| 994 | |a 92 |b IZTAP | ||