Social media for engineers and scientists /

Everyone knows about the rising phenomena of social media, but what does that have to do with you, the engineer? What about engineers looking for employment? And can you really push your consultancy business, publication, and more to establish your own personal brand? Do engineering companies really...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: DiPietro, Jon
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Momentum Press, ©2012.
Temas:
Social media.
Communication in engineering.
Social Media
Médias sociaux.
Communication en ingénierie.
social media.
COMPUTERS > Networking > Intranets & Extranets.
COMPUTERS > Web > General.
Communication in engineering
Social media
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Notes on the text
  • Preface.
  • Part 1. You, two point oh!
  • Chapter 1. Content is king
  • And the nerds said, "Let there be content"
  • The road to hell is paved with content sharing
  • It takes a village to make a filter
  • Summary
  • Chapter 2. How did we get here?
  • The web as a platform
  • Free-king out
  • The long tail
  • Social media is boring
  • Five rules for the next generation of content
  • Summary
  • Chapter 3. You are what you produce
  • Woe to the gatekeepers, an endangered species
  • Trust agents to the rescue
  • "Your 2.0" should be your New Year's resolution
  • Inflection point
  • Old media gets new: a case study in remarkable content
  • Summary
  • Chapter 4. If I only had a (whole) brain
  • A whole new mind
  • Picture this
  • SUCCES
  • Summary.
  • Part 2. The skills
  • Chapter 5. Get your gear ready
  • Welcome to the machine
  • Executing the playbook
  • Permission to be remarkable
  • Summary
  • Chapter 6. Web apprentice
  • Creating a huge digital footprint
  • Do you have a flag?
  • Master of your domain
  • Domain, web, and e-mail hosting explained
  • Just add water
  • Kick it up a notch
  • Summary
  • Chapter 7. Designer
  • Thanks for the visual
  • Simplicity and restraint
  • Avoid crap with CRAP
  • Typography
  • Color
  • Summary
  • Chapter 8. Storyteller
  • If I only had a story
  • When logic fails, try emotion
  • Ancient Chinese secret
  • Designing with words
  • Baiting, hooking, and reeling
  • Summary
  • Chapter 9. Marketer
  • Red pill or blue pill?
  • Be yourself. Everyone else is taken
  • Nobody cares
  • Interview with Brian Halligan
  • Chapter 10. Putting it together
  • If you build it
  • Now what?
  • Go forth and fail.
  • Resources
  • Recommended reading
  • References.

Ejemplares similares