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Social media for engineers and scientists /
Everyone knows about the rising phenomena of social media, but what does that have to do with you, the engineer? What about engineers looking for employment? And can you really push your consultancy business, publication, and more to establish your own personal brand? Do engineering companies really...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Momentum Press,
©2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Everyone knows about the rising phenomena of social media, but what does that have to do with you, the engineer? What about engineers looking for employment? And can you really push your consultancy business, publication, and more to establish your own personal brand? Do engineering companies really need social media? Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, and have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. This new book shows you how to develop better "right brain" skills and apply them to social media like Facebook, Twitter, LinkedIn and others, where so much professional communication, marketing, promoting and even collaborative technical work is taking place today. |
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| Notas: | Title from PDF title page (viewed December 13, 2011). |
| Descripción Física: | 1 online resource (1 online resource (vii, 227 pages)) : illustrations, digital file |
| Bibliografía: | Includes bibliographical references (pages 219-227). |
| ISBN: | 1606502530 9781606502532 1283895889 9781283895880 |