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Hospitality and tourism management /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Berge, Petter M., Eliassen, Sondre B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Nova Science Publishers, ©2010.
Colección:Hospitality, tourism and marketing studies.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • HOSPITALITY AND TOURISM MANAGEMENT; HOSPITALITY AND TOURISM MANAGEMENT ; CONTENTS ; PREFACE; SUSTAINABLE TOURISM DEVELOPMENT IN THE MEDITERRANEAN. AN ALTERNATIVE APPROACH OF A PROPOSED METHODOLOGY ; ABSTRACT ; 1. INTRODUCTION; 1.1. Sustainable Development and Tourism; 1.2 Aims for the Sustainability of European Tourism ; 1.3. Sustainable Tourism Development in Developing Countries ; 1.4. A Model of Sustainable Tourism Management for Developing Countries ; 1.5. (Un)Sustainable Tourism Models ; 1.6. Tourist Destination and Municipalities ; 1.7. Network Marketing.
  • 1.8. The Integration of the Stakeholders as a Key-Element on the Process of Sustainable Tourism Development. 2. TOURISM IN THE MEDITERRANEAN ; 2.1 Actions/ Measures Towards Sustainable Tourism Development ; 2.2. A Brief Review of Standards and Certification Systems for Sustainable Tourism ; 3. GENERAL REQUIREMENTS OF THE PROPOSED STANDARD METHODOLOGY ; 3.1. Documentation Requirements ; 3.1.1 Planning ; 3.2. Sustainable Tourism Development Objectives, Targets, Pillars and Programmes ; 3.3. Sustainable Tourism Development Objectives, Targets, Pillars and Programmes.
  • HOST-GUEST CULTURAL INTERACTIONS: SERVICE ENCOUNTERS BETWEEN VIETNAMESE HOSTS AND INTERNATIONAL VISITORS ABSTRACT ; INTRODUCTION ; LITERATURE REVIEW ; Cultural Values and Rules of Behaviour ; METHODS ; Sample Population and Research Methods ; Design ; Data Collection ; Analysis ; RESULTS ; Values and Behaviour ; Rules of Behaviour by Sample ; The Vietnamese ; The Chinese ; The French ; The Americans ; Host-Guest Inter-Cultural Interactions ; Preferred extent of interaction ; Barriers to interactions ; Number of interactions ; Numbers of conversations ; DISCUSSION.
  • Comparative Rules of Behaviour Host-Guest Service Interactions ; CONCLUSIONS AND IMPLICATIONS ; REFERENCES ; ISSUES IN CROSS-CULTURAL TOURISM RESEARCH: THEIR IMPLICATIONS FOR TRAVEL AND TOURISM MARKETING ; ABSTRACT ; INTRODUCTION ; LITERATURE REVIEW ; CCR IN TOURISM ; ISSUES IN CCR ; CONCLUSION ; REFERENCES ; EXPLAINING THE PRICING DECISION-MAKING PROCESS IN THE HOTEL INDUSTRY ; ABSTRACT ; INTRODUCTION ; NORMATIVE VERSUS REALIST APPROACHES ; HOSPITALITY INDUSTRY CHARACTERISTICS ; APPLYING RATIONAL EXPECTATIONS AND THE COBWEB MODEL TO THE HOTEL INDUSTRY.