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Wettbewerbs- und Werberecht /
Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one anoth...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Alemán |
| Publicado: |
Berlin :
Walter de Gruyter,
©2011.
|
| Edición: | 2. neu bearbeitete Aufl. |
| Colección: | Medienrecht Praxishandbuch ;
Bd. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn763160710 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 111109s2011 gw ob 001 0 ger d | ||
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| 019 | |a 748242222 |a 1162020198 | ||
| 020 | |a 9783110248715 |q (electronic bk.) | ||
| 020 | |a 3110248719 |q (electronic bk.) | ||
| 020 | |z 9783110248708 | ||
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| 043 | |a e-gx--- | ||
| 050 | 4 | |a K4240 |b .C37 2011eb | |
| 072 | 7 | |a LAW |x 015000 |2 bisacsh | |
| 072 | 7 | |a LAW |x 096000 |2 bisacsh | |
| 082 | 0 | 4 | |a 343.09/9 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Wettbewerbs- und Werberecht / |c herausgegeben von Artur-Axel Wandtke ; Redaktionelle Bearbeitung Kristen-Inger Wöhrn. |
| 250 | |a 2. neu bearbeitete Aufl. | ||
| 260 | |a Berlin : |b Walter de Gruyter, |c ©2011. | ||
| 300 | |a 1 online resource (xviii, 480 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 490 | 1 | |a Medienrecht Praxishandbuch ; |v Bd. 3 | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well as e. | ||
| 505 | 0 | 0 | |t Frontmatter -- |t Vorwort -- |t Verzeichnis der Bearbeiter -- |t Inhaltsübersicht -- |t Abkürzungsverzeichnis -- |t Kapitel 1: Medienbezogenes Lauterkeitsrecht -- |t Kapitel 2: Medienkartellrecht -- |t Kapitel 3: Rundfunkwerberecht -- |t Kapitel 4: Heilmittelwerberecht -- |t Kapitel 5: Marken-/Kennzeichenrecht -- |t Kapitel 6: Urheber- und wettbewerbsrechtlicher Werktitelschutz -- |t Kapitel 7: Rechtlicher Schutz von Signets und Logos -- |t Kapitel 8: Rechtsprobleme beim Erwerb von Domains -- |t Stichwortverzeichnis |
| 546 | |a German. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Mass media |x Law and legislation. | |
| 650 | 0 | |a Advertising laws. | |
| 650 | 7 | |a LAW |x Communications. |2 bisacsh | |
| 650 | 7 | |a LAW |x Media & the Law. |2 bisacsh | |
| 650 | 7 | |a Advertising laws. |2 fast |0 (OCoLC)fst00797864 | |
| 650 | 7 | |a Mass media |x Law and legislation. |2 fast |0 (OCoLC)fst01011258 | |
| 700 | 1 | |a Wandtke, Artur-Axel. | |
| 700 | 1 | |a Wöhrn, Kirsten-Inger. | |
| 776 | 0 | 8 | |i Print version: |a Wandtke, Artur-Axel. |t Wettbewerbs- und Werberecht. |d Berlin : De Gruyter, ©2011 |z 9783112189009 |
| 830 | 0 | |a Medienrecht Praxishandbuch ; |v Bd. 3. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=390893 |z Texto completo |
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| 938 | |a ebrary |b EBRY |n ebr10502395 | ||
| 938 | |a EBSCOhost |b EBSC |n 390893 | ||
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| 994 | |a 92 |b IZTAP | ||