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Wettbewerbs- und Werberecht /
Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one anoth...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Alemán |
| Publicado: |
Berlin :
Walter de Gruyter,
©2011.
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| Edición: | 2. neu bearbeitete Aufl. |
| Colección: | Medienrecht Praxishandbuch ;
Bd. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well as e. |
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| Descripción Física: | 1 online resource (xviii, 480 pages). |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9783110248715 3110248719 1283399865 9781283399869 9786613399861 6613399868 |