Lincoln, Inc. : selling the sixteenth president in contemporary America /

Lincoln, Inc. is an engaging examination of the uses and abuses of the sixteenth president's image in America today. Whether in political campaigns, blockbuster films, school pageants, or soft drink advertisements, the use of the Lincoln image reveals who we think we are as a nation, and who we...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hogan, Jackie, 1967-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, Md. : Rowman & Littlefield Publishers, ©2011.
Temas:
Lincoln, Abraham, > 1809-1865 > Influence.
Lincoln, Abraham, > 1809-1865 > Public opinion.
Lincoln, Abraham, > 1809-1865 > Miscellanea.
Lincoln, Abraham, > 1809-1865
Public opinion > United States.
Market segmentation > United States.
Opinion publique > États-Unis.
Segmentation du marché > États-Unis.
HISTORY > United States > Civil War Period (1850-1877)
Influence (Literary, artistic, etc.)
Market segmentation.
Public opinion.
Regions & Countries - Americas.
History & Archaeology.
United States - General.
United States.
Trivia and miscellanea.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Lincoln, Inc. : selling the sixteenth president
  • Mr. Lincoln's coattails : marketing, memorabilia, and presidential tourism
  • Packaging the president : Lincoln biographies
  • Telling fictions : Lincoln in literature, television, and film
  • What would Lincoln do? : the sixteenth president in twenty-first century politics
  • "A" is for Abe : teaching Lincoln
  • Lincoln under glass : the great emancipator in American museums
  • Selling Lincoln : who do we think we are?

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