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The art & craft of case writing /
Provides a practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice conducting case research in business or the social sciences.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk, N.Y. :
M.E. Sharpe,
©2012.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Ch 1. What is a case and why write one?
- ch 2. Objectives
- key to the case
- ch 3. Finding a case site and gathering data
- ch 4. Research cases
- ch 5. The instructor's manual, part 1
- ch 6. Organizing the case
- ch 7. Testing and refining the teaching case
- ch 8. The instructor's manual, part 2
- ch 9. Notes, case series, and other supplements
- ch 10. Alternative case formats : video, multimedia, and live case studies.