Managing innovation in SME's : product development in small Irish electronic firms /

Innovating and developing new products is critical for the survival and growth of any small firm but particularly for technology based firms. This study of NPD at small Irish electronics firms makes two main contributions to knowledge. Firstly, the management of NPD at small firms is found to be dif...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ledwith, Ann
Otros Autores: Coughlan, Paul, Bessant, J. R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle : Cambridge Scholars, 2009.
Temas:
New products > Management.
Product management.
Electronic industries > Ireland > Management.
Technological innovations > Management.
Small business > Ireland > Management.
Produits commerciaux > Gestion.
Industries électroniques > Irlande > Gestion.
Innovations > Gestion.
Petites et moyennes entreprises > Irlande > Gestion.
Research & development management.
Business innovation.
Small businesses & self-employed.
TECHNOLOGY & ENGINEERING > Mechanical.
Electronic industries > Management
New products > Management
Product management
Small business > Management
Technological innovations > Management
Ireland
Acceso en línea:Texto completo
Descripción
Sumario:Innovating and developing new products is critical for the survival and growth of any small firm but particularly for technology based firms. This study of NPD at small Irish electronics firms makes two main contributions to knowledge. Firstly, the management of NPD at small firms is found to be different from that at large firms in several respects including; NPD resources and expenditure, organising for NPD, NPD process proficiency, marketing and technical skills and proficiency, R & D/marke ...
Descripción Física:1 online resource (333 pages)
ISBN:9781443816175
1443816175
1282588087
9781282588080
9786612588082
661258808X

Ejemplares similares