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|a Martin, Steve W.,
|d 1960-
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|a Heavy hitter sales psychology :
|b how to penetrate the C-level executive suite and convince company leaders to buy /
|c Steve Martin.
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|a 1st ed.
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|a Laguna Hills, CA :
|b Tilis Publishers,
|c 2009.
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|a 1 online resource (viii, 293 pages) :
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|a Includes bibliographical references (pages 283-285) and index.
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|a Print version record.
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|a pt. 1. The foundation of selling to c-level executives -- pt. 2. Penetrating the c-level executive suite -- pt. 3. How to convince company leaders to buy.
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|a Selling
|x Psychological aspects.
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| 650 |
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|a Marketing
|x Psychological aspects.
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|a Business communication.
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|a Success in business.
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|a Vente
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|a Marketing
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|a Communication dans l'entreprise.
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|i Print version:
|a Martin, Steve W., 1960-
|t Heavy hitter sales psychology.
|b 1st ed.
|d Laguna Hills, CA : Tilis Publishers, 2009
|z 9780979796128
|w (DLC) 2009930572
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