The accidental library marketer /

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The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dempsey, Kathy, 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Medford, N.J. : Information Today, ©2009.
Temas:
Amerika Haus Berlin > Video Lending Library
Ellipses-Marketing
Libraries > Marketing.
Libraries > Public relations.
Libraries.
Marketing.
Public relations.
Libraries
Advertising as a Topic
Marketing
Public Relations
Bibliothèques > Marketing.
Bibliothèques > Relations publiques.
Bibliothèques.
Relations publiques.
libraries (buildings)
marketing.
public relations.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Öffentlichkeitsarbeit
Acceso en línea:Texto completo
Tabla de Contenidos:
  • How and why people become accidental marketers
  • Starting with the basics of communication
  • Assessing your current situation
  • Using demographic, geographic, and census data
  • What marketing experts think is most important
  • Getting administrators, managers, and staff to buy in
  • Making evidence-based decisions with administrators
  • Don't shy away from statistics
  • Understanding the cycle of true marketing
  • Writing your formal plans
  • Basic rules for producing good promotional materials
  • Getting the message out
  • Using your website for public relations and outreach
  • Finally, the fun stuff.

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