Air transportation : a management perspective.

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Now in its Seventh Edition, "Air Transportation: A Management Perspective" by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, this book now takes the reader...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wensveen, J. G.
Otros Autores: Wells, Alexander T.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham, England ; Burlington, VT : Ashgate, ©2011.
Edición:7th ed. /
Temas:
Airlines > Management.
Aeronautics, Commercial.
Compagnies de transport aérien > Gestion.
Transports aériens.
air transport (transportation mode)
TECHNOLOGY & ENGINEERING > Aeronautics & Astronautics.
TRANSPORTATION > Aviation > Commercial.
Aeronautics, Commercial
Airlines > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Foreword; Preface; Part 1 An Introduction to Air Transport: The airline industry: trends, challenges and strategies; Aviation: an overview; Historical perspective; Air transportation: regulators and associations; The general aviation industry.; Part 2 Structure and Economics of Airlines: The airline industry; Economic characteristics of the airlines.; Part 3 Managerial Aspects of Airlines: Airline management and organization; Forecasting methods; Airline passenger marketing; Airline pricing, demand, and output determination; Air cargo; Principles of airline scheduling; Fleet planning: the aircraft selection process; Airline labor relations; Airline financing.; Part 4 The International Scene: International aviation; Appendix; Index.

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