Air transportation : a management perspective.

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Now in its Seventh Edition, "Air Transportation: A Management Perspective" by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, this book now takes the reader...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wensveen, J. G.
Otros Autores: Wells, Alexander T.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham, England ; Burlington, VT : Ashgate, ©2011.
Edición:7th ed. /
Temas:
Airlines > Management.
Aeronautics, Commercial.
Compagnies de transport aérien > Gestion.
Transports aériens.
air transport (transportation mode)
TECHNOLOGY & ENGINEERING > Aeronautics & Astronautics.
TRANSPORTATION > Aviation > Commercial.
Aeronautics, Commercial
Airlines > Management
Acceso en línea:Texto completo
Descripción
Sumario:Now in its Seventh Edition, "Air Transportation: A Management Perspective" by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Seventh Edition brings the text right up to date with a new opening chapter, titled 'The Airline Industry: Trends, Challenges and Strategies', setting the context for all that follows within the book, and a new section within 'International Aviation' that explores the new airline business models. New and updated material has been added throughout the text and overall presents a more international perspective. Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. "Air Transportation: A Management Perspective" is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programmes, or for self-directed study and continuing personal professional development
Notas:Previous edition: 2007.
Includes index.
Descripción Física:1 online resource (xxxi, 571 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781409430643
1409430642

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