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Marketing research with SAS enterprise guide /
Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting informat...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham, Surrey, England : Burlington, VT :
Gower ; Ashgate,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Coussement, Kristof. | |
| 245 | 1 | 0 | |a Marketing research with SAS enterprise guide / |c by Kristof Coussement, Nathalie Demoulin and Karine Charry. |
| 260 | |a Farnham, Surrey, England : |b Gower ; |a Burlington, VT : |b Ashgate, |c 2011. | ||
| 300 | |a 1 online resource (302 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Getting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.More information on the book structure, the SAS® (OnDemand) Enterprise Guide solution, and how to freely request the datasets used in the book is available on http://www. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 630 | 0 | 0 | |a Enterprise guide. |
| 630 | 0 | 0 | |a SAS (Computer file) |
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| 630 | 0 | 7 | |a SAS (Computer file) |2 fast |0 (OCoLC)fst01364029 |
| 650 | 0 | |a Marketing research |x Data processing. | |
| 650 | 0 | |a Business |x Data processing. | |
| 650 | 6 | |a Marketing |x Recherche |x Informatique. | |
| 650 | 6 | |a Gestion |x Informatique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Business |x Data processing. |2 fast |0 (OCoLC)fst00842293 | |
| 650 | 7 | |a Marketing research |x Data processing. |2 fast |0 (OCoLC)fst01010288 | |
| 700 | 1 | |a Demoulin, Nathalie. | |
| 700 | 1 | |a Charry, Karine. | |
| 776 | 0 | 8 | |i Print version: |a Coussement, Kristof. |t Marketing research with SAS enterprise guide. |d Farnham, Surrey, England : Gower ; Burlington, VT : Ashgate, 2011 |z 9781409426769 |w (DLC) 2011031227 |w (OCoLC)745979975 |
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