Public relations in India : new tasks and responsibilities /

A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Vilanilam, John V.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : SAGE, 2011.
Temas:
Public relations > India.
Relations publiques > Inde.
BUSINESS & ECONOMICS > Public Relations.
Public relations.
India.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • A conceptual framework for PR in India
  • The growth and development of modern PR
  • 20th century corporate PR and PR writing
  • Essential qualities of a PR person
  • Practical PR, business writing, and media relations
  • Tools for internal PR
  • Tools for external PR
  • International communication
  • Cross-cultural communication.

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