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Public relations in India : new tasks and responsibilities /
A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
SAGE,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Vilanilam, John V. | |
| 245 | 1 | 0 | |a Public relations in India : |b new tasks and responsibilities / |c J.V. Vilanilam. |
| 260 | |a Thousand Oaks, Calif. : |b SAGE, |c 2011. | ||
| 300 | |a 1 online resource (xvii, 291 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication. | |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Public relations |z India. | |
| 650 | 6 | |a Relations publiques |z Inde. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Public relations. |2 fast |0 (OCoLC)fst01082892 | |
| 651 | 7 | |a India. |2 fast |0 (OCoLC)fst01210276 | |
| 776 | 0 | 8 | |i Print version: |a Vilanilam, John V. |t Public relations in India. |d Thousand Oaks, Calif. : SAGE, 2011 |z 9788132106296 |w (DLC) 2011010071 |w (OCoLC)706467186 |
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