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Public relations in India : new tasks and responsibilities /

A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Vilanilam, John V.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : SAGE, 2011.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.
Descripción Física:1 online resource (xvii, 291 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9788132107736
813210773X
9788132112150
8132112156
1283235420
9781283235426
9786613235428
6613235423