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Damage control : the essential lessons of crisis management /
No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes?and debacles?of modern b...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Westport, Conn. :
Prospecta Press,
2011.
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| Edición: | New, rev. pbk. ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Acknowledgments; Authors' Note; Contents; Introduction; 1 The Tylenol Case Isn't the Model for Every Crisis; 2 Know the Difference Between a Nuisance, a Problem, a Crisis, and a Marketplace Assault; 3 Blame and Resentment; 4 Offense Wins, Defense Loses; 5 Cloak Every Argument in a Principle; 6 Preach to the Choir; 7 Damage Control Means More Than Having to Say You're Sorry; 8 A Crisis Well Managed Is a Tale of Redemption; 9 When You Can't Make Them Like You, Make Them Stop Attacking You; 10 Dissuasion; 11 Do the Media's Job for Them; 12 When the Judge and Jury Need to Know.
- 13 Write Your Own Case History14 Know When to Fold Them; 15 The Best Case Studies Are the Ones You'll Never Hear About; 16 In Crisis, Personality Trumps Planning; 17 Know Whose Side Your Team Is On; 18 The Crisis in Your Future; 19 Fighting Back in the Age of YouTube: The Duke Lacrosse Counteroffensive and A Round up of Recent Crises; 20 Our Permanent Leakocracy; INDEX.