Marketing libraries in a Web 2.0 world /

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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are explorin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: International Federation of Library Associations and Institutions. Management and Marketing Section
Otros Autores: Gupta, Dinesh K., Savard, Réjean, 1950-
Formato: Electrónico eBook
Idioma:Inglés
Francés
Publicado: Berlin : De Gruyter Saur, ©2011.
Colección:IFLA publications ; 145.
Temas:
Libraries > Marketing > Congresses.
Online social networks > Library applications > Congresses.
Web 2.0 > Congresses.
Réseautage personnel (Informatique) dans les bibliothèques > Congrès.
Web 2.0 > Congrès.
COMPUTERS > Online Services > Resource Directories.
COMPUTERS > System Administration > Storage & Retrieval.
Libraries > Marketing.
Online social networks > Library applications.
Web 2.0.
Conference papers and proceedings.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff
  • Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer
  • Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf
  • Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado
  • Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon
  • Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol
  • Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku
  • The impact of CMR 2.0 in the library / Yamina Benhaouya
  • How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh
  • La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar
  • Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler
  • Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb
  • Brazilian librarians and Twitter / Moreno Barros
  • Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.

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