Making the connections : using internal communication to turn strategy into action /

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Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Quirke, Bill, 1954-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Aldershot, England ; Burlington, VT : Ashgate, ©2008.
Edición:2nd ed.
Temas:
Communication in management.
Organization.
Communication en gestion.
BUSINESS & ECONOMICS > Business Communication > General.
Acceso en línea:Texto completo

MARC

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245 1 0 |a Making the connections :  |b using internal communication to turn strategy into action /  |c Bill Quirke. 
250 |a 2nd ed. 
260 |a Aldershot, England ;  |a Burlington, VT :  |b Ashgate,  |c ©2008. 
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504 |a Includes bibliographical references and index. 
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505 0 |a Cover; Contents; List of Figures and Tables; Acknowledgements; Preface; I Turning Communication to Advantage; II Leading Change; III Pulling It Together; Index 
520 |a Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. 
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