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New marketing strategies : evolving flexible processes to fit market circumstances /
Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Thousand Oaks, Calif. : Sage Publications,
1999.
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| Temas: | |
| Acceso en línea: | Texto completo |
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