New marketing strategies : evolving flexible processes to fit market circumstances /

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Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chaston, Ian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thousand Oaks, Calif. : Sage Publications, 1999.
Temas:
Marketing > Management.
Marketing > Gestion.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing > Management
Marketing.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Marketing
  • An Evolving Philosophy<br />International Competences<br />The External Environment<br />Strategy and Positioning<br />Selecting Strategies and Constructing Plans<br />Buyer Behaviour<br />Business-to-Business and Institutional Marketing<br />Service Marketing<br />New Product and Innovation Management<br />Flexi-Promotion<br />Flexi-Pricing and Distribution<br />From International to Borderless World Marketing<br />

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