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New marketing strategies : evolving flexible processes to fit market circumstances /
Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Thousand Oaks, Calif. : Sage Publications,
1999.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Chaston, Ian. | |
| 245 | 1 | 0 | |a New marketing strategies : |b evolving flexible processes to fit market circumstances / |c Ian Chaston. |
| 260 | |a London : |b Thousand Oaks, Calif. : |b Sage Publications, |c 1999. | ||
| 300 | |a 1 online resource (vii, 199 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2011 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Marketing -- An Evolving Philosophy<br />International Competences<br />The External Environment<br />Strategy and Positioning<br />Selecting Strategies and Constructing Plans<br />Buyer Behaviour<br />Business-to-Business and Institutional Marketing<br />Service Marketing<br />New Product and Innovation Management<br />Flexi-Promotion<br />Flexi-Pricing and Distribution<br />From International to Borderless World Marketing<br /> | |
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| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing |x Gestion. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 7 | |a Marketing |x Gestion. |2 ram | |
| 776 | 0 | 8 | |i Print version: |a Chaston, Ian. |t New marketing strategies. |d London ; Thousand Oaks, Calif. : Sage Publications, 1999 |z 0761962018 |w (DLC) 99071358 |w (OCoLC)43434829 |
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