New marketing strategies : evolving flexible processes to fit market circumstances /

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Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chaston, Ian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thousand Oaks, Calif. : Sage Publications, 1999.
Temas:
Marketing > Management.
Marketing > Gestion.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing > Management
Marketing.
Acceso en línea:Texto completo
Descripción
Sumario:Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.
Descripción Física:1 online resource (vii, 199 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780857029591
0857029592
9781446218853
1446218856

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