The value of arts for business /

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"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the art...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schiuma, Giovanni
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, UK ; New York : Cambridge University Press, 2011.
Temas:
Creative ability in business.
Management.
Arts.
Créativité dans les affaires.
Gestion.
management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Why the arts matter in management
  • 2. The arts into actions: Arts-based Initiatives
  • 3. The value of Arts-based Initiatives in business
  • 4. Arts-based Initiatives and business performances
  • 5. Managing Arts-based Initiatives to imporve business performance
  • A closing remark.

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