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The value of arts for business /
"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the art...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, UK ; New York :
Cambridge University Press,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business"-- |
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| Descripción Física: | 1 online resource (xvii, 294 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781139093033 1139093037 9781139092012 1139092014 9781139091121 1139091123 9780511852015 0511852010 9781107412460 1107412463 1107217962 9781107217966 1139088742 9781139088749 1283127474 9781283127479 9786613127471 6613127477 1139092529 9781139092524 1139090216 9781139090216 |