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|a Rajagopal,
|d 1957-
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1 |
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|a Consumer behavior :
|b global shifts and local effects /
|c Rajagopal.
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|a New York :
|b Nova Science Publishers,
|c ©2010.
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|a 1 online resource (xiv, 318 pages) :
|b illustrations
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|a Global economic studies series
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504 |
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|a Includes bibliographical references and index.
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|a Globalization and consumer markets -- Exploring consumers -- Marketplace attributes -- Retailing in emerging markets -- Consumer centric retailing -- Retailing ambience and consumer behavior -- Buying decision process -- Drivers of consumer behavior -- Global retailing strategies -- Future perspectives in globalization and consumer behavior.
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|f Restrictions unspecified
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|a Electronic reproduction.
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|c HathiTrust Digital Library,
|d 2011.
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|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
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|a Consumer behavior.
|
650 |
|
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|a Consumers
|x Psychology.
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650 |
|
0 |
|a Marketing.
|
650 |
|
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|a International economic integration.
|
650 |
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2 |
|a Marketing
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650 |
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6 |
|a Consommateurs
|x Comportement.
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650 |
|
6 |
|a Marketing.
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650 |
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|a Intégration économique internationale.
|
650 |
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|a marketing.
|2 aat
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650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Consumer Behavior.
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|a Consumer behavior.
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|a Consumentengedrag.
|2 gtt
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|i Print version:
|a Rajagopal, 1957-
|t Consumer behavior.
|d New York : Nova Science Publishers, ©2010
|z 9781608762767
|w (DLC) 2009035594
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