Corporate culture : the ultimate strategic asset /

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Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-know company we can assign a character. It is...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Flamholtz, Eric
Otros Autores: Randle, Yvonne
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, Calif. : Stanford Business Books, ©2011.
Temas:
Corporate culture.
Industrial management.
Organizational Culture
Culture organisationnelle.
Gestion d'entreprise.
BUSINESS & ECONOMICS > Workplace Culture.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
Corporate culture
Industrial management
Culture d'entreprise.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part 1. The role of corporate culture and culture management in organizational success
  • Corporate culture : the invisible asset
  • Culture management foundations
  • Culture management process and tools
  • Part 2. Management of the key dimensions of corporate culture
  • Managing the customer orientation dimension of culture
  • Managing the people orientation dimension of culture
  • Managing the performance standards and accountability dimension of culture
  • Managing the innovation and change dimension of culture
  • Managing the company process orientation" dimension of culture
  • The dark side of corporate culture
  • Part 3. Leading culture management and transformations
  • Leading culture management and culture transformations.

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