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Money games : profiting from the convergence of sports and entertainment /

Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Carter, David M., 1964-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, Calif. : Stanford Business Books, ©2011.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future.
Descripción Física:1 online resource (xi, 290 pages)
Bibliografía:Includes bibliographical references (pages 255-276) and index.
ISBN:9780804776790
0804776792