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Growing an entrepreneurial business : concepts and cases /
Growing an Entrepreneurial Business: Concepts and Cases is a textbook designed for courses that focus on managing small to medium sized enterprises. It focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses. The book is d...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Stanford, Calif. :
Stanford Business Books,
©2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Growing an Entrepreneurial Business: Concepts and Cases is a textbook designed for courses that focus on managing small to medium sized enterprises. It focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses. The book is divided into two parts--text and cases--to provide professors with maximum flexibility in organizing their courses. The thirty-five cases can be used in conjunction with the text, or independently. Twelve cases are written as narratives with multiple teaching points, but without a focus on a particu. |
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| Descripción Física: | 1 online resource (xx, 387 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780804777568 080477756X |