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Creating innovative products and services : the FORTH innovation method /

Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation or service design, brand development, new business development or organizational development . In it yo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wulfen, Gijs van
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham, Surrey ; Burlington, VT : Gower Pub., 2011.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Creating innovative products and services :  |b the FORTH innovation method /  |c Gijs van Wulfen. 
260 |a Farnham, Surrey ;  |a Burlington, VT :  |b Gower Pub.,  |c 2011. 
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505 0 |a The difficult start of innovation -- Success factors for the ideation phase -- The FORTH innovation method -- Full steam ahead -- Observe and learn -- Raise ideas -- Test ideas -- Homecoming. 
588 0 |a Print version record. 
520 |a Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation or service design, brand development, new business development or organizational development . In it you will find practical guidance through every stage. 
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