Cultures of commodity branding /

Mostrar otras versiones (2)

The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Bevan, Andrew, 1974-, Wengrow, D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Walnut Creek, CA : Left Coast Press, ©2010.
Colección:Publications of the Institute of Archaeology, University College London.
Temas:
Material culture > History.
Manufactures > History.
Marks of origin > History.
Trademarks > History.
Branding (Marketing) > History.
Culture matérielle > Histoire.
Produits manufacturés > Histoire.
Marques de commerce > Histoire.
Stratégie de marque > Histoire.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Branding (Marketing)
Manufactures.
Marks of origin.
Material culture.
Trademarks.
History.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow
  • Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan
  • The work of an Istanbulite imitasyoncu / Magdalena Crăciun
  • The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado
  • The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer
  • Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier
  • Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger
  • Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark
  • Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres
  • The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke.

Ejemplares similares