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Cultures of commodity branding /
The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Walnut Creek, CA :
Left Coast Press,
©2010.
|
| Colección: | Publications of the Institute of Archaeology, University College London.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Cultures of commodity branding / |c Andrew Bevan, David Wengrow, editors. |
| 260 | |a Walnut Creek, CA : |b Left Coast Press, |c ©2010. | ||
| 300 | |a 1 online resource (267 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Publications of the Institute of Archaeology, University College London | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- The work of an Istanbulite imitasyoncu / Magdalena Crăciun -- The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres -- The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke. | |
| 520 | |a The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Material culture |x History. | |
| 650 | 0 | |a Manufactures |x History. | |
| 650 | 0 | |a Marks of origin |x History. | |
| 650 | 0 | |a Trademarks |x History. | |
| 650 | 0 | |a Branding (Marketing) |x History. | |
| 650 | 6 | |a Culture matérielle |x Histoire. | |
| 650 | 6 | |a Produits manufacturés |x Histoire. | |
| 650 | 6 | |a Marques de commerce |x Histoire. | |
| 650 | 6 | |a Stratégie de marque |x Histoire. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Cultural Policy. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Anthropology |x Cultural. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Popular Culture. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Manufactures. |2 fast |0 (OCoLC)fst01007993 | |
| 650 | 7 | |a Marks of origin. |2 fast |0 (OCoLC)fst01010353 | |
| 650 | 7 | |a Material culture. |2 fast |0 (OCoLC)fst01011739 | |
| 650 | 7 | |a Trademarks. |2 fast |0 (OCoLC)fst01153892 | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 700 | 1 | |a Bevan, Andrew, |d 1974- | |
| 700 | 1 | |a Wengrow, D. | |
| 776 | 0 | 8 | |i Print version: |t Cultures of commodity branding. |d Walnut Creek, CA : Left Coast Press, ©2010 |w (DLC) 2010013286 |
| 830 | 0 | |a Publications of the Institute of Archaeology, University College London. | |
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