Cultures of commodity branding /

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The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Bevan, Andrew, 1974-, Wengrow, D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Walnut Creek, CA : Left Coast Press, ©2010.
Colección:Publications of the Institute of Archaeology, University College London.
Temas:
Material culture > History.
Manufactures > History.
Marks of origin > History.
Trademarks > History.
Branding (Marketing) > History.
Culture matérielle > Histoire.
Produits manufacturés > Histoire.
Marques de commerce > Histoire.
Stratégie de marque > Histoire.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Branding (Marketing)
Manufactures.
Marks of origin.
Material culture.
Trademarks.
History.
Acceso en línea:Texto completo
Descripción
Sumario:The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.
Descripción Física:1 online resource (267 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:1598747029
9781598747027
1598745417
9781598745412

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