The PR practitioner's desktop guide /

Essential for anyone involved in the public relations function for any type of organisation. It is jargon free, easy to read and accessible.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Black, Caroline, 1956-
Otros Autores: Lauren, Graham
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thorogood, 2009.
Edición:2nd ed.
Colección:Thorogood special briefing.
Temas:
Public relations > Handbooks, manuals, etc.
Industrial publicity > Handbooks, manuals, etc.
Relations publiques > Guides, manuels, etc.
Publicité industrielle > Guides, manuels, etc.
BUSINESS & ECONOMICS > Public Relations.
Industrial publicity.
Public relations.
Handbooks and manuals.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • About the author; Icons; Preface; Contents; Introduction; 1. Communications and public relations; 2. A short history of communications and public relations; 3. The professional communicator; 4. Ethics, standards of conduct for professional communicators; 5. Planning communications campaigns; 6. Working with the media; 7. Communications and social media; 8. Writing for communicators; 9. Managing the PR function; 10. Public relations and the marketing mix; 11. Other tactics for communications campaigns; 12. Event management; 13. Public relations specialisms; 14. Public affairs
  • 15. Using visuals in communications campaigns16. International public relations; 17. Issues and crisis management; Appendix 1; Appendix 2; Appendix 3; Other titles from Thorogood;.

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