Corporate community involvement : the definitive guide to maximizing your business' societal engagement /

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Building on the authors'' own extensive global experience at Nokia and EON, as well as the experience of many other experts in the field, this book offers a how to roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Lakin, Nick, Scheubel, Veronica (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sheffield, U.K. : Stanford, Calif. : Greenleaf Pub. ; Stanford University Press, ©2010.
Temas:
Social responsibility of business.
Corporations > Public relations > Management.
Strategic planning.
Industrial management > Social aspects.
Entreprises > Responsabilité sociale.
Sociétés > Relations publiques > Gestion.
Planification stratégique.
Gestion d'entreprise > Aspect social.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front cover; Half-title; About the authors; Title page; Copyright page; Contents; Preface; Dedications; Acknowledgments; Introduction; 1. How to develop the right Community Involvement strategy; 2. Company roles, responsibilities, and skills in Community Involvement; 3. 'How much does it cost?'; 4. How to manage Corporate Giving, foundations, and disaster relief; 5. Integrating Community Involvement into your core business; 6. Make it stand out; 7. How to manage cross-sector collaboration; 8. The power of Employee Involvement; 9. 'You can't manage what you don't measure'
  • 10. 'But why haven't we heard about this before?'11. 'I knew it would be worthwhile'; Useful organizations; Glossary of relevant terms; Index

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