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Brazilian multinationals : competences for internationalization /

"What contribution can studies of multinationals from emerging countries make to the development of theories in international business? Do they influence the practice of international management? The story of Brazilian multinationals is closely related to the country's industrialization ch...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fleury, Afonso Carlos Corrêa, 1947-
Otros Autores: Fleury, Maria Tereza Leme
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge ; New York : Cambridge University Press, 2011.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Fleury, Afonso Carlos Corrêa,  |d 1947- 
245 1 0 |a Brazilian multinationals :  |b competences for internationalization /  |c Afonso Fleury, Maria Tereza Leme Fleury. 
260 |a Cambridge ;  |a New York :  |b Cambridge University Press,  |c 2011. 
300 |a 1 online resource (xx, 440 pages) :  |b illustrations 
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505 0 |a Introduction -- Part I. Developing the analytical framework and contextualizing the phenomenon: -- 1. Globalization and internationalization: the perspective of emerging countries -- 2. The analytical framework: the multinational as a network of competencies -- 3. The first wave: early-movers and the earliest internationalization theories -- 4. The second wave: Japan and third world countries move abroad -- 5. On the threshold of the third wave: productive globalization and new multinationals -- Part II. Multinationals from Brazil and other emerging countries: -- 6. The environment in which Brazilian firms grew -- 7. The rise of Brazilian multinationals -- 8. Cases of outstanding Brazilian multinationals -- 9. Multilatinas -- 10. Multinationals from Russia, India, China, and South Africa (RICS) -- 11. The long journey of emerging countries multinationals. 
520 |a "What contribution can studies of multinationals from emerging countries make to the development of theories in international business? Do they influence the practice of international management? The story of Brazilian multinationals is closely related to the country's industrialization choices. Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, creating, in the process, a very competitive domestic market. On top of that, government interventions in the last few decades were inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms were able to survive and prosper in that challenging environment. This book analyzes a variety of leading Brazilian multinationals, looking at both their competences and their competitive strategies in different settings. To do so, an innovative analytical framework based on international business, international operations management and international human resources management is developed and applied both to Brazilian multinationals and to firms from Latin America, India and China. This provides a novel insight into the dynamic movements of firms that engage in international operations and trade, as well as an understanding of the rationales and strategies that lead firms to outperform in the global economy"--  |c Provided by publisher. 
504 |a Includes bibliographical references and index. 
546 |a English. 
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650 0 |a International business enterprises  |z Brazil. 
650 0 |a International business enterprises  |z Developing countries. 
650 6 |a Entreprises multinationales  |z Brésil. 
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700 1 |a Fleury, Maria Tereza Leme. 
776 0 8 |i Print version:  |a Fleury, Afonso (Afonso Carlos Corrêa), 1947-  |t Brazilian Multinationals.  |d Cambridge ; New York : Cambridge University Press, 2011, ©2011  |z 9780521519489  |w (DLC) 2010045706  |w (OCoLC)646115325 
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