Prestashop 1.3 beginner's guide : build and customize your online store with this speedy, lightweight e-commerce solution /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Horton, John
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Birmingham [England] : Packt Pub., 2010.
Temas:
Electronic commerce.
Commerce électronique.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
Electronic commerce
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Copyright; Credits; About the Author; About the Reviewers; Table of Contents; Preface; Chapter 1: Building Your PrestaShop; Case studies; Downloading PrestaShop; Time for action
  • transferring files to your web host; Making a database; Time for action
  • creating a database; How to install PrestaShop; Time for action
  • the PrestaShop auto-installer; Post-install security; Deleting the install folder; Time for action
  • how to delete the install folder; Renaming the admin folder; Time for action
  • renaming the admin folder; Your shop-front explained; Header; Column (left & right)
  • Main contentFooter; Your admin control panel; Time for action
  • logging in to your PrestaShop control panel; Control panel guided tour; Before we continue; Summary; Chapter 2: Shop Fitting and Layout; Arranging key modules; Cart block; Time for action
  • installing the shopping cart module; Categories block; User info block; My account block; Time for action
  • making a customer account; Permanent links block; Suppliers and manufacturers blocks; Quick search block; Footer links block; Creating your home page; What goes on your home page; Unique Selling Proposition
  • Most important facts or navigationProducts; Time for action
  • how to add your content to your home page; Creating the 'must-have' pages; Delivery; Legal notice; Terms and conditions; About us; Secure payment; Time for action
  • using the content management system; Suppliers and manufacturers; What about suppliers?; Time for action
  • defining manufacturers and suppliers; Contacting your store; Contacts; Time for action
  • creating departments to contact; PrestaShop themes; Finding themes; Choosing a great theme; Installing the themes; Time for action
  • installing a PrestaShop theme
  • Customizing your templateImportant preliminary point; Moving modules around; Time for action
  • moving modules; Customizing the default image sizes; Time for action
  • changing the default image size; PrestaShop templates; Time for action
  • creating a new template; Editing your CSS file; Background-color; Font-size; Want more?; Time for action
  • editing and updating your CSS file; Changing graphics; Buttons and icons; Themes summary; The cherry on top; Time for action
  • uploading your company/store logo; Summary; Chapter 3: Merchandising for Success; Shop categories
  • Planning your category structureCreating your categories; Time for action
  • how to create product categories; Creating content for your categories and subcategories; Time for action
  • adding category descriptions; Adding products; Product descriptions that sell; Actually selling the product; Ask for the sale; Create some images with GIMP; Time for action
  • how to add a product to your PrestaShop; Highlighting products; New products; Time for action
  • how to highlight your newest products; Specials; Time for action
  • creating a special offer; Recently viewed; Best sellers; Accessories
  • Time for action
  • creating an accessory

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