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Prestashop 1.3 beginner's guide : build and customize your online store with this speedy, lightweight e-commerce solution /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Birmingham [England] :
Packt Pub.,
2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Horton, John. | |
| 245 | 1 | 0 | |a Prestashop 1.3 beginner's guide : |b build and customize your online store with this speedy, lightweight e-commerce solution / |c John Horton. |
| 260 | |a Birmingham [England] : |b Packt Pub., |c 2010. | ||
| 300 | |a 1 online resource (xiii, 282 pages) : |b illustrations (some color) | ||
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| 520 | 8 | |a Annotation |b PrestaShop is a hidden gem. There are many much more widely known online shopping cart solutions that have nothing like the features, potential, and ease of use that this open source, completely free-to-use, system has. But until now there has been no information available on how to make the most of it. This book takes a step-by-step approach to help you set up your own e-commerce store and maximize its potential. Even if you are totally new to e-commerce and PrestaShop, you can have your own functioning e-commerce store quickly and with tiny expenditure. Imagine the feeling when you get that glorious e-mail saying that you have your first paying customer.<br /><br />This practical guide follows the order of developing an active business. Packed with easy-to-follow steps with loads of screenshots and clear explanations, it follows a step-by-step approach to set up a PrestaShop e-commerce store from the very beginning through finding a web host, setting up your PrestaShop store, accepting money from customers, and planning for the future of your business.<br /><br />The first few chapters are a lightening, but thorough, illustration of how to get your shop online, stocked up, and looking smart and unique, including some really cool and really simple product features to show off your wares in style _ very quickly. The later chapters are quite diverse and cover some exciting stuff such as newsletters, loyalty schemes, alternative revenue streams, statistics and analytics. You will also learn about security, disaster recovery, payment handling, currencies, taxes, shipping, and more. Towards the end, the chapters cover final preparations before going live, handling orders in PrestaShop, and how to promote your store and get more customers. Once the money starts to flow, the book looks at the future of e-commerce and your PrestaShop business. Then it discusses how to get to the top of your niche and stay there. And then the big secret: to use the knowledge you have gained to turn a single PrestaShop into a thriving e-commerce empire.<br /><br />The Appendix covers a number of worthwhile topics such as a handy PrestaShop control panel reference and various web resources for PrestaShop.<br /><br />Start and run your own e-commerce business using PrestaShop<br /><br /><br />What you will learn from this book :<br />Install PrestaShop on a web server<br />Use PrestaShop catalog features to present your products in an enticing and professional manner<br />Write great sales copy and articles and make them available through the PrestaShop content management system<br />Customize and configure the look and feel of your PrestaShop to make it unique and professional<br />Connect PrestaShop to a choice of payment handlers to take online payments<br />The ins and outs of handling shipping, taxes, and currencies in PrestaShop<br />Secure PrestaShop using a wide range of built-in features and other tactics<br />Back up your business offline and learn how to completely re-deploy your business in under 30 minutes in case of disaster<br />Implement and use PrestaShop and Google Analytics statistics features to discover ways to improve your store<br />Market your new business using e-mail, social media, SEO, articles, blogs, forums, and more<br />Turn a new PrestaShop store into a thriving online business and then into an e-commerce empire of the future<br /><br />Approach<br />The book is structured so that following the chapters in order leads to building a fully functioning and live trading PrestaShop. Guidance is also given should you wish to learn or practice your skills in an offline, non-trading environment.<br /><br />Every chapter contains clearly structured and illustrated step-by-step explanation to achieve the goals discussed. Nothing is left for readers to work out themselves, but it would be very simple for them to use the information to go beyond the specific tutorials, should they wish to do so.<br /><br />There is optional additional reading, including more than a dozen specifically written downloadable e-books made available on the book's support website just for readers of PrestaShop 1.3 Beginners Guide.<br /><br /><br />Who this book is written for<br />This book is for anybody who wants a fully functioning e-commerce store using PrestaShop. You do not have to have any previous knowledge of PrestaShop or any aspect of e-commerce or business in general. If you do, then you will probably find this guide really valuable as well. The book covers all you need to know about starting your own e-commerce business. | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Copyright; Credits; About the Author; About the Reviewers; Table of Contents; Preface; Chapter 1: Building Your PrestaShop; Case studies; Downloading PrestaShop; Time for action -- transferring files to your web host; Making a database; Time for action -- creating a database; How to install PrestaShop; Time for action -- the PrestaShop auto-installer; Post-install security; Deleting the install folder; Time for action -- how to delete the install folder; Renaming the admin folder; Time for action -- renaming the admin folder; Your shop-front explained; Header; Column (left & right) | |
| 505 | 8 | |a Main contentFooter; Your admin control panel; Time for action -- logging in to your PrestaShop control panel; Control panel guided tour; Before we continue; Summary; Chapter 2: Shop Fitting and Layout; Arranging key modules; Cart block; Time for action -- installing the shopping cart module; Categories block; User info block; My account block; Time for action -- making a customer account; Permanent links block; Suppliers and manufacturers blocks; Quick search block; Footer links block; Creating your home page; What goes on your home page; Unique Selling Proposition | |
| 505 | 8 | |a Most important facts or navigationProducts; Time for action -- how to add your content to your home page; Creating the 'must-have' pages; Delivery; Legal notice; Terms and conditions; About us; Secure payment; Time for action -- using the content management system; Suppliers and manufacturers; What about suppliers?; Time for action -- defining manufacturers and suppliers; Contacting your store; Contacts; Time for action -- creating departments to contact; PrestaShop themes; Finding themes; Choosing a great theme; Installing the themes; Time for action -- installing a PrestaShop theme | |
| 505 | 8 | |a Customizing your templateImportant preliminary point; Moving modules around; Time for action -- moving modules; Customizing the default image sizes; Time for action -- changing the default image size; PrestaShop templates; Time for action -- creating a new template; Editing your CSS file; Background-color; Font-size; Want more?; Time for action -- editing and updating your CSS file; Changing graphics; Buttons and icons; Themes summary; The cherry on top; Time for action -- uploading your company/store logo; Summary; Chapter 3: Merchandising for Success; Shop categories | |
| 505 | 8 | |a Planning your category structureCreating your categories; Time for action -- how to create product categories; Creating content for your categories and subcategories; Time for action -- adding category descriptions; Adding products; Product descriptions that sell; Actually selling the product; Ask for the sale; Create some images with GIMP; Time for action -- how to add a product to your PrestaShop; Highlighting products; New products; Time for action -- how to highlight your newest products; Specials; Time for action -- creating a special offer; Recently viewed; Best sellers; Accessories | |
| 505 | 8 | |a Time for action -- creating an accessory | |
| 546 | |a English. | ||
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| 650 | 0 | |a Electronic commerce. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Horton, John. |t PrestaShop 1.3. |d Birmingham, UK : Packt Pub., 2010 |z 9781849511148 |w (OCoLC)668063800 |
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