Be your own brand : achieve more of what you want by being more of who you are /
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | McNally, David, 1946- |
Otros Autores: | Speak, Karl D., 1951- |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
San Francisco :
Berrett-Koehler Publishers,
©2011.
|
Edición: | 2nd ed., updated and expanded. |
Colección: | BK life book.
|
Temas: | |
Acceso en línea: | Texto completo Texto completo |
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