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Strategic brand management for B2B markets : a road map for organizational transformation /
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most resp...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi : Thousand Oaks, Calif. :
Response Books ; Sage Publications,
2010.
|
| Colección: | Response books.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Sarin, Sharad. | |
| 245 | 1 | 0 | |a Strategic brand management for B2B markets : |b a road map for organizational transformation / |c Sharad Sarin. |
| 260 | |a New Delhi : |b Response Books ; |a Thousand Oaks, Calif. : |b Sage Publications, |c 2010. | ||
| 300 | |a 1 online resource (xix, 262 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Response books | |
| 504 | |a Includes bibliographical references (pages 250-253) and index. | ||
| 505 | 0 | |a Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands: the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L & T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating Iindian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts. | |
| 520 | |a This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India--Tata, Larsen & Toubro and Infosys--the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Mark. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Branding (Marketing) |z India. | |
| 650 | 0 | |a Brand name products |z India |x Management. | |
| 650 | 0 | |a Product management |z India. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Produits de marque |x Gestion. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 6 | |a Stratégie de marque |z Inde. | |
| 650 | 6 | |a Produits de marque |z Inde |x Gestion. | |
| 650 | 6 | |a Produits commerciaux |z Inde |x Gestion. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Brand name products |x Management. |2 fast |0 (OCoLC)fst00837891 | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Product management. |2 fast |0 (OCoLC)fst01078225 | |
| 651 | 7 | |a India. |2 fast |0 (OCoLC)fst01210276 | |
| 776 | 0 | 8 | |i Print version: |a Sarin, Sharad. |t Strategic brand management for B2B markets. |d New Delhi : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2010 |z 9788132105220 |w (DLC) 2010034410 |w (OCoLC)656556717 |
| 830 | 0 | |a Response books. | |
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