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Strategic brand management for B2B markets : a road map for organizational transformation /
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most resp...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi : Thousand Oaks, Calif. :
Response Books ; Sage Publications,
2010.
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| Colección: | Response books.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India--Tata, Larsen & Toubro and Infosys--the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Mark. |
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| Descripción Física: | 1 online resource (xix, 262 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 250-253) and index. |
| ISBN: | 9788132106654 8132106652 9781446270271 1446270270 |